Termo Launches New Brand ID / Industry & Partner Communication Initiative
August 3, 2011
Long Beach, California -
In a process that began in November 2010, and for the first time, Termo has adapted a new Brand Identity to capture the spirit and values that make the company unique. Working with BrandExtract of Houston, staff at Termo undertook to research and capture the history, values, contributions, and culture of the company. Team members answered questions, partners were interviewed, and opinions solicited. In the end, several key themes emerged: Trustworthiness, Fiscal Responsibility, Relationships, Integrity – all bound up in the history and longevity of the company. The new logo captures this spirit in its modern form, but with a font that harkens back to the 1930’s when the company was founded. The tagline recognizes that the company could not exist without its partnerships, but at the same time will continue to chart its own course: Independently Focused. Partnered in Discovery.
Of course, a logo is not a brand, and a company that cannot live up to its brand promise will do itself more harm than good in the end so as part of the brand initiative, Termo staff are engaged in ensuring that all projects, communication, and efforts live up to the company’s promise to our stakeholders: At The Termo Company, we draw on our nearly 80 years of experience to explore for profitable oil and gas investments opportunities, to make decisions that will benefit our shareholders and partners alike, and that reflect our commitment to integrity, operational excellence and fiscal responsibility.
Along with the Brand ID, Termo is engaged in a new Partner Communication Initiative. Working with visualade of Long Beach, the company has unveiled a rebuilt website that focuses on communicating project information, company news, prospects and opportunities, and other company initiatives. By providing partners with additional ways to follow and track the company through news, Twitter, and LinkedIn Termo will keep its stakeholders engaged and increase the contribution that all parties can make to creating additional value and return.